Project Description

About the Brand

Rolling Stone is the number-one brand in music publishing, and has been the leading voice of music and pop culture for more than 50 years. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone offers the latest in music news, in-depth interviews, hard-hitting political commentary and award-winning journalism across platforms including print, digital, mobile, video, social and live events. Rolling Stone reaches a global audience of 60 million people monthly.

In 2019 Rolling Stone’s parent company, Penske Media Group, partnered with The Passionality Group to explore and develop concepts that expand Rolling Stone’s brand strengths into the food & beverage space and beyond.

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Year of Partnership


Type of Partnership

Strategic Work