Project Description

About the Brand

Wafels & Dinges was founded in 2007 with the mission of bringing the real Belgian Wafel to the streets of New York. Since then, Wafels & Dinges has become a true local institution with over ten locations throughout the City, delighting locals and visitors alike with their signature liege wafels, homemade ice cream, and delicious milkshakes.

In 2017 Wafels & Dinges entered into a multi-year partnership with the Passionality Group with the goal of expanding the brand beyond New York City and introducing the rest of America, and the world, to the taste of authentic Belgian wafels.

Wafels & Dinges Facts:

  • Started as a roaming food truck in 2007
  • Currently, 10 locations in New York and locations at theme parks in Pennsylvania and ski resorts in Colorado
  • Multiple awards, including NYC Vendy Award for Best Mobile Vendor (2009), Winner “Throwdown With Bobby Flay” (2010), “Best Dessert Truck in America” by the Daily Meal (2013) and Time Out’s “Top 5 Best Quick Serve Restaurants in New York” (2016) & The Absolute Best Food Trucks in NYC (2018).
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Year of Investment


Investment Status


Type of Partnership

Strategic Growth