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Passionate People
Growing Inspired Brands

Key Focus Areas

A team with unequaled expertise and unrivaled passion for hospitality. The Passionality Group’s activities are concentrated in four focus areas:

Growth Advisors

Strategic Growth Partnerships

We join forces with like-minded innovators and disrupters to accelerate the growth of the next generation of hospitality concepts.

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Food and Beverage

Lifestyle Food & Beverage Concepts

We identify, support and scale innovative brands across the Food & Beverage spectrum worldwide.

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Lodging

Experiential & Non-Traditional Lodging

We incubate and grow nascent brands in non-traditional, disruptive lodging segments.

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Human Capital

Executive Search & Human Capital

Full-cycle search matching world-class talent in the hospitality industry with iconic brands and partners. 

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Our Manifesto

Do what you love and you'll love what you create. That's the power of passion. And if you're lucky enough to find it, own it. Live it. Breathe it. Be a slave to it. Let it keep you up at night. Let it haunt your dreams and drive you to madness. Or genius. Or somewhere in between. Because in this life, nothing wonderful was ever achieved without it, and it never will.

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Brands We've Worked With

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