Project Description

About the Brand

For over half a century, IMPROV comedy clubs have remained the premier stages for live comedy in the United States. Over the decades, the talent who have graced Improv stages represent the Who’s Who in American comedy, including Richard Pryor, Billy Crystal, Lily Tomlin, Freddie Prinze, Andy Kaufman, Eddie Murphy, Jerry Seinfeld, Tim Allen, Jay Leno, Chris Rock, Dane Cook, Ellen DeGeneres, Jamie Foxx, Adam Sandler, Jeff Dunham and Dave Chappelle. Today, the Improv stage continues to be the most important live venue for new generations of comedic talent. Acquired in early 2018 by Levity Live, the IMPROV currently operates 26 locations across the country, including Los Angeles, Chicago, Houston, Denver, Miami and Washington, D.C. In 2019, The Passionality Group partnered with Levity Live as a strategic growth partner to help propel IMPROV’s future growth in a way that remains true to its legacy.

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Year of Partnership


Type of Partnership

Strategic Growth