Armando Lopez

Partner | Miami, Florida

Founder and president of NM+U, a boutique marketing communications agency offering a full range of services to clients in the hospitality & franchise industry. In business since 1997, NM+U partners with some of the most renowned brands in the world, including global hotel companies, real estate companies, car rental companies, restaurant companies, food distribution companies and healthcare systems.

Armando brings to the table an in-depth understanding of the inner workings of the travel and franchise business: its challenges, opportunities, realities; and the ever-evolving roles of technology in changing customer behavior. He does this with a global perspective thanks to a track record of successfully collaborating with brands and teams all over the world, including introducing U.S. brands abroad and making international brands appealing to North America. Finally, as a brand vision guardian, Armando listens to a client’s vision and makes sure that at all times this vision is kept at the forefront of everything we do and present at NM+U.

20-year track record. Responsible for launching, positioning and re-positioning over 30 world-renowned hospitality brands. Including brands from Melia Hotels International, Wyndham Hotel Group, Carlson-Rezidor, Barcelo Hotels & Resorts, Choice Hotels International, DineEquity International and Realogy Corporation.

Phone: 305-479-3988 | Email:

Passionate about

  • Skiing, diving, mountain biking, running and enjoying the great outdoors
  • Traveling and exposing my children to global cultures
  • Making the most of every day

Relevant expertise

  • Brand development and positioning
  • Creative strategy
  • Consensus-building
  • Franchising